What the $125 Ouai x Heaven Mayhem Amulet Includes: Two Scents and a Filling Funnel

Ouai, the hair care and fragrance brand, and Heaven Mayhem, a Los Angeles jewelry label, have built a collaboration that places perfume inside a necklace. The Ouai x Heaven Mayhem Amulet comes in two versions, each with its own scent, and each is priced at $125 on the brands’ websites.

The collaboration was covered in late October and early November 2026. Luxe Digital published its article on Oct. 31, Cosmetics Business on Nov. 3, and Fashionista included the necklaces in its Nov. 6 roundup of beauty and fashion launches. The Heaven Mayhem product page gives the price but no launch date.

Two Brands Behind the Pieces

Ouai is a hair care and fragrance company founded in 2016 by Jen Atkin, a celebrity hairstylist, according to Luxe Digital.

Luxe Digital describes Ouai as moving from hair care toward lifestyle categories. Amanda Martinez, the brand’s vice president of brand marketing, told Luxe Digital that Ouai is deliberate about the categories it chooses to enter.

Luxe Digital also reports that Procter & Gamble acquired Ouai in 2022. A Cosmetics and Toiletries report dated Dec. 6, 2021, says Procter & Gamble Beauty had reportedly acquired the brand, with no price disclosed, and that Ouai would keep operating independently. That report names Atkin as chief creative officer and Colin Walsh as chief executive.

Heaven Mayhem is a jewelry and lifestyle label based in Los Angeles, and lists an address on West Sunset Boulevard. Luxe Digital says founder and creative director Pia Mance launched the label in 2022 and led the jewelry design for the Amulet. The Heaven Mayhem website lists a collaboration with Ouai, and the Amulet’s product page says the piece is inspired by the label’s Marlowe Necklace.

Who Owns Ouai
Luxe Digital gives 2022 as the year Procter & Gamble acquired Ouai, which Jen Atkin founded in 2016. A Cosmetics and Toiletries report dated Dec. 6, 2021, says the brand had reportedly been acquired by then.

How the Partnership Began and What the Brands Say

Cosmetics Business reports that Martinez said the two companies first connected in 2025. Luxe Digital gives a more specific start, saying the partnership began in January 2025.

Martinez told Luxe Digital that fragrance and jewelry are a natural pairing, because both are personal and are chosen for how they make the wearer feel. In Cosmetics Business, she said the brands wanted to combine Ouai’s fragrance world with Heaven Mayhem’s approach to jewelry. The team wanted a piece that brought scent and jewelry rituals together for both brands’ communities.

Pia Mance told Luxe Digital that the project met three criteria: a standout product, a wider audience and lessons from an established company. Luxe Digital also reports that she described the necklace as suited to someone on the go who can top up her fragrance.

Luxe Digital reports that Ouai calls the Ibiza scent its fastest-growing fragrance. Taken together, the product page and the brands’ statements describe the necklace as both a piece of jewelry and a container for fragrance.

What the Amulet Is Built From

The product page describes the Amulet as a limited-edition wearable fragrance vessel inspired by the Marlowe Necklace. The vase-inspired pendant holds perfume and is designed to be worn close to the skin.

The Rue St-Honoré version is a two-tone gold and silver pendant on a delicate silver chain. The Ibiza version is black and silver with a black tassel. Both versions use stainless steel as the base metal and differ in color and tassel. The page lists 18K gold and silver PVD plating on the Rue St-Honoré and 18K gold and black PVD plating on the Ibiza.

Each necklace weighs 96 grams. The pendant measures 5.5 by 3 by 3 centimeters, and the tassel is 5 centimeters long.

Fashionista describes the pair as necklaces that hold the perfume of their matching Ouai fragrances, and lists each one at $125.

The pendant itself is the container, and the funnel in the box is how it gets filled.

The Scents and How the Pendant Is Filled

The Rue St-Honoré scent has floral notes of gardenia, violet, ylang-ylang and white musk, according to the product page. The page lists cocoa, tonka bean, vanilla and rum for the Ibiza scent.

Luxe Digital gives a longer Ibiza profile that adds sugar, labdanum, coffee, cashmeran and cinnamon, and describes the Ibiza scent as sweeter and darker. The product page lists four Ibiza notes, while Luxe Digital lists nine.

The box contains one necklace, two fragrance vials and a funnel. To fill the pendant, the wearer unscrews the top of the necklace, places the funnel in the opening and pours in fragrance until the vial is empty. The wearer then removes the funnel and screws the top back on.

The pendant itself is the container, and the funnel in the box is how it gets filled.

Luxe Digital describes a different way to apply the scent. The wearer unscrews the vessel and dabs fragrance directly onto the skin, rather than using a spray or a rollerball. Whether the vessels take Ouai’s full-size fragrances has not been announced.

Price, Sale Terms and Launch Timing

The product page lists the necklace at $125 and marks it as final sale. The necklace and the fragrance vials are not sold separately. Purchase and shipping are limited to the US, and the page offers free shipping on US domestic orders of $150 or more.

Luxe Digital reports that the two necklaces go on sale on Monday, which would be Nov. 2. Fashionista’s Nov. 6 roundup lists them among that week’s launches and names theouai.com and heavenmayhem.com as the places to buy.

The product page gives no specific launch date. It describes the necklace as coming soon and offers a sign-up to be notified of its release. The same page also shows an add-to-cart button and a low-stock message, so availability is unclear.

Fashionista’s roundup also lists other collaborations that week, including five Warby Parker frames made with Rare Beauty, priced from $95 to $145, and a Dibs Beauty and MacKenzie-Childs holiday vanity set at $100.

Neither brand has said how many necklaces it will produce.