Max Elofson on Shape and Motion
YR2M shapes a silhouette with padded shoulders and sculpted footwear. KMON takes its own fashion ideas from the studio to the road and into the air.
By Max Elofson
YR2M TECH WEAR. Turquoise shoulder-padded hoodie styled with red leggings.
I wanted the YR2M TECH WEAR hoodie to look broad through the shoulders even when the wearer’s arms were at rest. The turquoise styling image shows how the proportions work together. The hoodie ends high at the waist, the sleeves balloon before gathering at the wrists, and the fitted red leggings leave the upper half of the silhouette to do most of the work.
The heavyweight hoodie design targets 750 GSM cotton construction, with concealed padding that gives the shoulder a rounded profile. The shorter, boxy torso keeps that volume concentrated above the waistband. The kangaroo pocket and deep hood keep the familiar details of a sweatshirt visible, even as the cut starts to look like outerwear.
The HARDCORE SOCK SHOE puts the volume near the ground. In the all-black design, a ribbed, sock-like upper hugs the ankle above a thick, sculpted sole. Light catches the ridges along the sole while the upper stays visually quiet. The two pieces use the same approach to proportion, with the hoodie widening at the shoulder and the shoe flaring out at the base.
KMON in the Studio
KMON fashion. Ice-blue graphic zip hoodie and wide-leg trousers.
Fashion is part of KMON’s design work in its own right. In the ice-blue look, the shoulders of a zip hoodie project outward above loose sleeves. A mirrored globe graphic spans the front, split by the zipper. Beneath it, a longer layer and wide trousers carry the same blue down to the floor. The trousers gather at the ankles, softening the hard line across the shoulders.
KMON fashion. Washed-black separates with exaggerated shoulders.
The washed-black look uses a similar outline with a different surface. The crewneck has a weathered finish and a raw-looking hem, while the long sleeves and trousers gather in folds. Both full-body looks are styled barefoot, which leaves the hems and the way the fabric falls fully visible. The close-up portrait narrows the focus further to a black crewneck, the model’s hair and expression.
The KMON looks sit together because of how they use volume. Even the ice-blue outfit, with its prominent chest graphic, reads first through the line of the shoulders and the width of the trousers. That is what I want KMON fashion to explore through complete looks.
From the Cabin to the Air
KMON EV exterior concept.
KMON cabin concept with dark surfaces and amber lighting.
KMON’s electric vehicle studies take the same interest in edges and surfaces into another setting. A thin light bar traces the dark exterior. Inside, amber light follows the edges of the cabin. HAND DRIVE is a proposed gesture interface for selected vehicle functions. KMON’s autonomous driving concept explores how the car could carry out driving tasks under defined conditions.
TRKSNTA drone-home concept.
KMON aerial mobility study.
KMON hourly-access billboard concept.
TRKSNTA takes that approach to a different scale. The drone-home concept imagines a residence that could relocate by air and connect to utilities at a docking hub. In the skyline image, thin bands of light outline the dark central cabin and the structures around it. The accompanying aerial studies extend that visual language to a coastal scene and a “Ride by the Hour” campaign concept.
Disclaimer: This is a company press release. No Hollywood Fashion Magazine journalist was involved in the creation of this content.
