Kylie Jenner Wore the Reported $50 Million Fantasy Bra, Its First Runway Since 2018

Kylie Jenner walked the 2026 Victoria’s Secret Fashion Show on Sunday, Oct. 18, wearing the Fantasy Bra, a jeweled piece reported to be worth $50 million. Fox News, Irish News, t2ONLINE and Complex published accounts of the walk on Oct. 19.

E! Online describes the appearance as Jenner’s first at the show and reports that she was the first non-Victoria’s Secret model to wear the bra. t2ONLINE says the piece was made in collaboration with the jewelry house Jacob & Co., and Complex reports it was the bra’s first runway appearance since 2018.

A Surprise Debut on the Runway

Yahoo Entertainment describes the walk as a surprise appearance and says Jenner walked to Jade Thirlwall’s “Angel of my Dreams.” E! Online names the same song.

E! Online describes the look as white angel wings and a diamond-encrusted piece with a fringe of jewels on the band. Yahoo Entertainment adds sparkling underwear beneath a sheer mini skirt, and Complex lists clear heels, a miniskirt and white feathered wings.

E! Online and Yahoo Entertainment name Timothée Chalamet, Kris Jenner and Corey Gamble as the people cheering from the audience. E! Online and Fox News give Jenner’s age as 29, and Yahoo Entertainment identifies her as the founder of Kylie Cosmetics.

t2ONLINE says Jenner had walked for Coperni at Paris Fashion Week in 2024. Fox News names Bella Hadid as the opener of the show and says Gigi Hadid returned to the catwalk. Fox News also names Megan Thee Stallion, Megan Moroney and KATSEYE as performers, and Irish News names Tate McRae.

Reported Figures
Irish News reports the Fantasy Bra’s value as $50 million and describes its centrepiece as a 75.54-carat natural Fancy Vivid Yellow diamond.

The Show’s Return to Los Angeles

Fox News describes the event as the brand’s Los Angeles return and says the show was hosted in Los Angeles for the first time since 2007.

The reports differ on the venue. E! Online, Fox News and Yahoo Entertainment place the show at Sony Pictures Studios in Culver City, California. t2ONLINE, Irish News and Complex name Los Angeles without a specific venue.

Wikipedia traces the show to Aug. 1, 1995, when it was held at the Plaza Hotel in New York City, and says Edward Razek founded it. The show has moved between networks and seasons since then. It moved to the Christmas and holiday season in 2001, and its last official broadcast was in December 2018.

Wikipedia reports that viewership fell from 9.2 million in 2014 to 3.2 million in 2018, and that the 2019 show was confirmed canceled in November 2019. The runway show returned in 2024, with an Oct. 15 edition in New York City, and the 2025 edition was also held in New York City.

Inside the 4,410-Diamond Fantasy Bra

t2ONLINE reports 4,410 natural diamonds on the bra, centred on a 75.54-carat yellow diamond, and says the piece weighs nearly 1.8 kg. Irish News describes the centrepiece as a natural Fancy Vivid Yellow diamond and gives the other stones as 4,409 diamonds totalling 1,373 carats. Complex gives the total weight of all the diamonds as 1,373.39 carats, which does not match Irish News’s figure.

Fox News gives the centrepiece as a 75-carat radiant-cut yellow diamond, a different figure from the 75.54-carat stone in the other reports. Irish News says the stones include Jacob & Co.’s signature Angel-Cut. Complex quotes Jacob Arabo saying the bra uses diamonds in different shapes and sizes, including the Angel-Cut.

According to Robb Report Malaysia, Jacob & Co. developed the Angel-Cut in-house over two years and patented it. The cut is named for founder Jacob Arabo’s wife, Angela, and its 37 facets also stand for the couple’s 37 years of marriage. The company says the cut gives a more continuous glow and promotes upward light return.

Irish News and t2ONLINE say 15 artisans spent more than 1,000 hours on the piece. Irish News says the bra is made of 3,218 individually designed components. Yahoo Entertainment says the design began as a question about whether the bra could be made with no fabric at all.

“For me, it had to be about the diamonds, the light, and the movement,” Jacob Arabo said.

Jacob & Co. and the Reported $50 Million Value

Irish News reports the value as $50 million and says the brand describes the bra as “the most valuable Fantasy Bra ever made.” Fox News, Yahoo Entertainment, E! Online, Complex and t2ONLINE also use the $50 million figure. t2ONLINE presents it as reported rather than confirmed.

E! Online and Yahoo Entertainment value the 75.54-carat centrepiece at $22 million. Yahoo Entertainment says Jacob & Co. leaned into its shared identity with the lingerie brand.

Jacob Arabo says, “For me, it had to be about the diamonds, the light, and the movement.” Complex reports that the value was not his core goal. Arabo is the founder, chairman and creative director of Jacob & Co., which Robb Report Malaysia describes as a New York-based watch and jewelry maker. Complex reports that he set out to make the most spectacular fantasy bra ever made.

Complex also reports a statement from Adam Selman, Victoria’s Secret chief creative officer. Selman says no designer would be more fitting than Arabo for the bra’s return, citing his artistry, craft and fearlessness, and his focus on the person wearing the piece.

After the show, Jacob & Co. posted an Instagram statement that included the line “Two icons, one shared belief,” referring to the brand and Victoria’s Secret, according to E! Online and Yahoo Entertainment. Irish News reports that the brand described the bra as a reimagining of one of Victoria’s Secret’s most iconic creations, and said the design started as a pencil sketch.

Where the Reports Agree and Differ

Most details agree across the coverage. The show took place on Oct. 18, the bra is valued at $50 million, and the piece has 4,410 natural diamonds. E! Online and Yahoo Entertainment say the bra was last worn in 2018, and that Jenner was the first non-Victoria’s Secret model to wear it. t2ONLINE names the 2018 wearer as Elsa Hosk.

Several points differ. The venue is Sony Pictures Studios in some reports and Los Angeles alone in others. Fox News gives the centrepiece as 75 carats and a radiant cut, while the other reports give 75.54 carats. Irish News gives 1,373 carats for the 4,409 diamonds around the centrepiece, while Complex gives 1,373.39 carats for all the diamonds.

For readers, the coverage presents the bra as a joint project between a lingerie brand and a jewelry house. Irish News and Yahoo Entertainment attribute several design details, including the no-fabric construction and the pencil-sketch origin, to the brand’s own statements.