What Louisa Jacobson Wore Around Her First Miu Campaign: Tom Ford and Calvin Klein

Louisa Jacobson, who plays Marian Book in HBO’s The Gilded Age, appears in Miu’s Holiday 2026 campaign. PAUSE Online and Hypebae both published reports on the campaign. Jacobson is one of seven names in the cast list, and Nylon describes the shoot as her campaign debut for the label.

W reports that Jacobson wore a Tom Ford suit to the WWD Honors Gala in New York and a Calvin Klein suit on Good Morning America. Season four of the period drama premieres on HBO on Sunday, Nov. 1, with new episodes streaming weekly on HBO Max. Nylon places the press-tour looks within her New York promotion of the season.

Credits and Settings for the Holiday 2026 Campaign

Tina Barney photographed the Holiday 2026 campaign. PAUSE Online names Emilie Blichfeld as director of the accompanying video, while Hypebae credits a short film by Emilie Blichfeldt. No stylist is named for the campaign.

The campaign features seven performers: Gigi Hadid, Crystal Fish, Louisa Jacobson, Xiao Wen Ju, Georgia Martin, Momo and Nyla Singleton. Nylon says the campaign stars Hadid and Jacobson, and reports that Jacobson is shown in headbands and sparkly outerwear.

The settings differ across the reports. PAUSE Online describes an upscale townhouse with polished wood, fir branches and vintage furniture. Hypebae describes a grand townhouse decorated for the holidays, with polished wooden rooms and winter interiors. Nylon says the campaign was shot in a Tudor-style home.

Season Four Premiere
The Gilded Age season four premieres on HBO on Sunday, Nov. 1, 2026, at 9/8c, according to TVLine. New episodes also stream weekly on HBO Max.

The Pieces Shown in the Holiday 2026 Collection

PAUSE Online describes the Holiday 2026 collection as including upcycled knitwear, tailoring, embroidered silk dresses and outerwear. It also names signature loafers and ballerinas, and the Beau, Vivant, Arcadie and Wander bags.

The campaign also includes plush bears, rabbits and geese made for it, according to PAUSE Online. Taken together, the listed items cover knitwear, tailoring, dresses, outerwear, footwear, bags and soft toys.

For Jacobson, Nylon’s account is narrower: headbands and sparkly outerwear. Her press-tour looks, covered in the sections that follow, include suits and a sleek, androgynous Calvin Klein Collection look.

The Tom Ford Pinstripe Suit at the WWD Honors Gala

W reports that Jacobson wore a Tom Ford look to the 2026 WWD Honors Gala in New York. Its article is dated Oct. 28, 2026 and says the gala was held on a Tuesday night. The reporting does not give a calendar date for the event.

W describes a white-and-black pinstriped suit from the spring 2027 Tom Ford collection and credits Haider Ackermann as the designer of that collection. Jacobson wore the jacket unbuttoned, with an oversize rosette over the top and nothing underneath.

Nylon describes the same suit, worn with nothing underneath, and names it among the highlights of her press-tour fashion. Its photo is credited to Taylor Hill/FilmMagic/Getty Images, and the caption reads “In Tom Ford.” No stylist is named for the outfit.

The Calvin Klein and Mel Usine Looks on the Press Circuit

W reports a separate look on Good Morning America: a plunging Calvin Klein suit with no visible base layer.

Nylon describes a Calvin Klein Collection look as sleek and androgynous, and as her take on minimalism with a twist. Its photo is credited to Raymond Hall/GC Images/Getty Images.

The same roundup describes a raw-material skirt suit by Mel Usine, paired with Thistles sunglasses. Photo captions also name Commission and Conner Ives as outfits, with no further description in the text.

Nylon names Jacobson the week’s standout for press-tour fashion and highlights three looks: the Tom Ford suit, the Mel Usine skirt suit and the Calvin Klein Collection look. It places all of them within her New York promotion of The Gilded Age Season Four.

At the WWD Honors Gala, the Tom Ford suit was worn with nothing underneath.

Season Four Premiere and the Cast Around Jacobson

TVLine gives the premiere as Sunday, Nov. 1, at 9/8c on HBO, with new episodes streaming weekly on HBO Max. TV Insider gives the same Sunday premiere, at 9/8c on HBO, with HBO Max streaming.

TVLine lists new cast members for the season: Taylor Trensch as Oliver, a new arrival at the van Rhijn residence; James Scully as Lee Klein, an apprentice to the artist William Merritt Chaise; and Dennis Haysbert as Dr. Reginald Harris, William’s mentor.

The list continues with Maggie Kuntz as Fiona Summers, a free-spirited cousin of the Astor family; Neal Huff as John D. Rockefeller; and Bonnie Milligan as Mrs. Knapp Curtis, an editor at Ladies Home Journal.

TVLine lists Louisa Jacobson as Marian Book alongside other cast members including Christine Baranski as Agnes van Rhijn, Carrie Coon as Bertha Russell and Morgan Spector as George Russell. TV Insider also lists Jacobson as Marian, adds Adrienne Warren in a role the article does not disclose, and names Jim Gaffigan as Grover Cleveland, the 22nd U.S. president.

Where the Reporting Differs

The reports differ on the spelling of the video director’s name. PAUSE Online uses Blichfeld, and Hypebae uses Blichfeldt. Hypebae calls the piece a short film, while PAUSE Online calls it a video.

The Calvin Klein label is written two ways. W names Calvin Klein for the Good Morning America suit, and Nylon names Calvin Klein Collection for its look. The reporting does not say whether the two looks come from the same line.

The campaign setting is described three ways, as set out above. No stylist is named for the campaign or any of the looks. Nylon is the only report that calls the shoot Jacobson’s campaign debut for the label.